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Snail Farming Business Plan Free Average ratng: 3,5/5 9011 votes
VAG group VW/Audi/Skoda/Seat vehicles all regions ELSAWIN 5.2 Electronic Service Information catalogue is updated to ElsaWin5.2. It provides the full information on repair basically on new automobiles 1986-2011, electric schemes 1992-2009. It contains service and repair data, wiring diagrams, explanations, a lot of illustrations. The full information on repair basically on new automobiles from 1986, and electric schemes from 1992. Installation of program is on one CD, and brand databases are on DVD's, so you can choose them separately.
Are you about starting a snail farming business? If YES, here is a complete sample snail farming business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a snail farming business.
2015[snail farming business plan
University of Northampton New venture
Student Name Joseph riak
ID Number :
Snail new Ventur
9 mentieth close
Milton Keynes
Telephone number 0794406976976
Email : joseph mutonyi@yahoo.co.uk
Table of content
1. Table of contents
Introduction
Business plan
A business plan is essential tool of communication, it aids in the management of the organisation acting as a road map to the objective of the business. The business plan can help the business by guiding and manifesting to the interested parties what danger is a head and call for management action. (Wickham 2006)
2. Executive summary
The objective of summary is to
Snail new venture is a start-up snail farm that will grow, bleed, process and sell snail’s delicacy and snail eggs, farming them using the intensive method.
We will not farm them using extensive method, which involves allowing then to pasture on their own naturally in the field without interfering with them , this method is not suitable for it has limitation and so we will use intensive method system where we grow snails in a protected controlled environment.
We will first start with two types of snails * Giant African snail * French apetii Gris ( helix aspersa)
Snail new venture will be located in Bletchley Milton Keynes Aim and objectives
Snail new venture will serve the high end restaurant with the quality services and high value products. No use of growth hormones or additives in our feed, we feed our snails with the finest quality feeds to demonstrate value and quality from the start to the end.
In order to produce snails licence is a necessity which is obtains from the local council. Who are supposed to be satisfied that the applicant is qualify to hold a licence and the accommodation is suitable for snail farming , checking on cleanliness and size before granting the licences.
Licences are issued on annual basis. The premises are satisfied by a qualified vet and the snail needs to be supplied with enough food and suitable structures.
Competitive edge
A snail new venture has three competitive edges that will help compete favourably and help in maintaining growth and market penetration.
First competitive edge is finest quality snail eggs and snail meat of the highest quality and value.
Secondly we are very flexible in our services we can change to suite different customers’ demand and the third competitive edge is that snail new venture offers swift same day delivery services.
Management
Snail new venture Ltd is headed by two entrepreneurs both have good truck records and competencies in management and snail farming. Joseph M was working in snail farm for over a year and Joseph .W was working in his own Restaurant, Italian Restaurant in London where snail delicacy was in the menu. They are both pursuing a degree in business entrepreneurship. They have passion and interest in snail rearing and this create an ideal entrepreneurship quality. The other staffs Daniel D have expertise in quality management and a master in human resources management this is show we have the competencies to excel in the snail rearing business.
Objectives
Snail new venture objective is to provide superior products and services in the market and dedicate reasonable resources to continuous innovation and research on snail production management to advanced levels and the medicinal value in the snail meat and eggs. Secondly educate our valued customer the benefit of consuming our products and building royal customer base.
Increase the production efficiency of our products 13% annually and maintain a healthy cash flow.
Mission and vision statement
Snail new venture mission is to Meet and exceeding customer’s expectation offering finest quality snail eggs and snail meat in the market. Offering superior personalised services to our esteem valued customers.
Snail new venture Ltd will not use any antibiotics or growth stimulating additives in the feeds.
3. Business details Snail new venture Ltd will be Located at 9 Mentieth close, Ba la way Bletchley, Milton Keynes, MK 2 3EU, and Milton Keynes. Near the large farm adjacent to water Eaton road.
This will be an added advantage due to proximity to our customers in London restaurants which is spot for fine dining and the other upcoming markets in the midlands. This proximity enables us to supply promptly when demand arises.
The form of the business structure will be public limited company which will be owned by the two directors Joseph Mutonyi and Joseph Wamithi. Snail new venture is a start-up snail farming that will grow, bleed , process and sell snail shells, eggs, snail delicacy known as I escargot to the high end restaurant, hotels , individuals , cateress and local zoos to be fed to reptiles.
Snail new venture will farm two types of edible snails.
(i)African Giant snail
These types of the snail measures up to one foot long 312mm
(ii). French petit Gris ( Helix Aspersa Maxima)
French petit Gris also known as Helix aspersa maxima , small grey snail measuring up to 45mm across and it can adapt different environmental conditions3. 2 Methods of snail production
(i)Free – range snail farming method (extensive method)
The farm is demarcated into paddocks and planted with selected various vegetation which are suitable for snail to feed on, the snails are allowed to reproduce and grow at their own pace naturally without interference until harvest time. There is a high yield due to the extensive area occupied and freedom to move freely and this make snails free secure and safe.
Advantages Production costs are minimal and hence cost effective.
Disadvantages
Harvesting is only during few months of the year and hence limiting the amount available in the market and also the snail eggs cannot be harvested easily.
(ii)Intensive method (indoor)
The system is whereby snails are produced in a climate controlled environment which is set to encourage high snail reproduction and growth. Humidity must be kept between 75% and 95% the snail is kept damp by watering the environment frequently and air temperature of between 15Centgrige and 25 Cent grid, and 2 inches moist clean topsoil. The snails are fed with commercially formulated feeds which include all essential nutrient required at different stage of snail development. The environment is monitored regularly. This method requires high capital investment at the beginning. This includes building the structures, feeding equipment’s, feeds, and human resources etc.
Advantages
Able to control quality of the snails
Sustainable production throughout the year, this will enable the products to be available as demanded
We will use intensive method to be able to produce the snail delicacy throughout the year and be able to harvest eggs easily, which generate more revenue.
Snail eggs
Objectives
Snail new venture objective is to provide superior products and services in the market and involve in continuous innovation and research to establish the benefit of consuming our products.
Increase the production efficiency of our products 13% annually.
Educate our valued customers the nutritional value in the products and new introduce new methods of cooking the snail meat delicacy,
Our definite goal is to attract and maintain happy customers involving all the stake holders in production and marketing.
Mission and vision statement
Snail new venture mission is to Meet and exceeding customer’s expectation offering finest quality snail eggs and snail meat in the market. Offering superior personalised services to our esteem valued customers. This will be attained through the production methodology. Where we take very special care to what we feed to our snails and keep good record s and reports.
Snail new venture Ltd never uses any antibiotics or growth stimulating additives in the feed
4. Industry and Market analysis
The market is growing according to research and the growth potential is promising. There are four known commercial Snail farming companies in Britain, rearing snails using extensive method of farming and the growth has been continually increasing, according to research our immediate competitor Aylesbury snail farm has increased production units by over 1000 square feet and the market continue to depend on importation from western Europe to fill the big gap on the market. Snail new venture s will grow and process the production locally following the strict British regulations and standards and this will be an added advantage and enable the company to penetrate the market.(Winter 2013)
According to 2012 report by keynote, the restaurants markets are expected to experience continued steady growth of over 8% between 2012 and 2016 reaching a market value of over £29million.
The snail meat has a high value of nutrients and many people, including the government of the day is stressing on health eating and the trend of the snail meat consumption according to research, is increasing drastically and the four commercial snail producers in Britain are struggling to meet the demand (winter 2013) and even the biggest consumer in Europe, France which consumes 30,000 tonnes of snail meat annually. Although France have about 300 snail farmers who could only sustain 5% of the total consumption and the remaining big deficit has to rely on importation from western Europe. Snail farmers cannot sustain demand for the snail delicacy, statistic show that since 2000 the demand has sky rocketed from 30,000 tonnes annually to750, 000 in 2015, (Milmo2014)
The outcome of our primary research , telephone survey showed that 28 of the restaurant contacted serve the snail delicacy and 10 have never served ,and only 6 out of the 28 restaurant contacted serve locally produced snail delicacy, and most of them serve frozen and a large number of the restaurants indicated that they would prefer locally produced products.
Snail farming in a large scale requires a lot of finances in terms of equipment and resources, snail shells have been found in prehistoric site and this indicate that snail was eaten in prehistoric time. Some people eat snail during lent. Consumption of snails has increased as people are becoming experimenter and are encouraged by cookery programs and magazines, as well as having widely travelled, increase but most of the snails eaten are imported
Regulation impose on business
Business must make sure that food is handled hygienically and safely, staff must be properly trained and fit to work and business must demonstrate to inspector that proper hygiene procedures are in place and record of these procedures. Staff handling food must maintain a high standard of personal cleanliness. And to a certain the staff members are competences by having the obtain certification hygiene.
Food business operations require compliance to certain rules and standards, must register the premises with local authority. (www.food.gov.uk/enforcement/enforcceessential/startinguk)
Business producing certain types of food, this includes eggs meat products must have the premises inspected. The food safety act deal safety. Quality and labelling of food and this is the responsibility of the company to ensure these regulations are followed strictly. (www.food.gov.uk/foodindustry/guidedancenotes/foodguid/fsactguide).
Food safety plan must be kept into place permanently and reviewed whenever the business changes. The general hygiene and safety must be followed making sure no contamination, (www.netregs.gov.uk/netregs/63348.aspx)
Swot analysis
This is the analysis of the strength weakness, opportunities and threats.
Our immediate competitors is a large farm in Aylesbury Oxfordshire rearing snail using extensive method of farming, strength they have enough financial capability to facilitate expansion, weakness the farm is very big and would not be able to offer personalised services., Snail New Venture, strength are good management skills quality products and flexible to meet customers demand whenever is needed swiftly and happily. Weakness, the business is lacking good systems which will be developed as the company grows. Threats entrance in the market by the western European farmers who can produce the product cheaply however we will strive to retain our royal customers and our product having been produced locally will have an upper hand in the market
Snail new venture will continue to train our staff continuously and management will be sent for special courses in Australia and Italy where they have institutes (international snail farming institute) offering advanced levels in snail management so that we can continue gaining competitive advantages over our competitors.
Opportunities the high demand for snail eggs and snail meat
Threats –entrance to British market from the Eastern Europe countries that can be able to operate on minimal production costs
5. Customers value proposition Snail new venture will be offering customer superior benefit at a higher price, delivering on schedule at customer convenience and flexibility to change time and date of delivery at no additional cost and customer friendly return policy. The company will dedicate a lot of resources and time to focus on customer’s needs, offering unique personalized friendly services and delivering highest quality snail products to the market. Our team of experts will make sure the customers understand the production process which includes what the snails are fed on and how they are cared for and the level of cleanliness of the production units. Making sure they understand what they are buying is quality and value for money.
Our products will be of the highest quality in the market. The eggs which are more profitable will be packaged in quality packaging
. Marketing strategies
Snail New venture will hold an open day cookery and fun at the farm in Bletchley Milton Keynes, inviting the target customers, chefs and local traders. Preparing special snail meals which will be at a discounted price and even few days free, this will be a form of campaign to make potential customers aware of the delicacy and the team will stress on the nutritional value of the snail meat and also the medicinal value which all the group will research extensively. These open days will be continuous and well organised full of fun, activities and games. The increase in demand of the snail delicacy locally and internationally is due to people having widely travelled to places like America and Australia, where the snail meat is consumed as the main meal. Many British are becoming aware of the delicacy. The company will make awareness campaign of the way snails are farmed, stress on the quality of the product and locally produced, (products of Great Britain)
Use local newspapers to advertise, local trade journals Hotel magazines, yellow pages and business directory
Establishing a website that will train the local people how to cook and serve the delicacy and the nutritional value.
Local exhibition where the targeted customers go to shop, free cooked samples are offered and this will act as awareness campaign strategy.
Delivery method will be swift and reliable once the order is placed our team will deliver on time depending on location, within one hour at most.
Our Manager Joseph has attended short causes on snail management and this will help the company to create superior products. He has been striving for perfection, quality and also joined entrepreneur degree course in the University of Northampton. This will aid to development of high quality products better than our competitors. Our snails will be fed with high quality feeds which will make our meat of high value and quality.
Flexibility- Snail New venture Ltd being a small business and based locally at the start, will be able to be flexible in meeting the valued customer’s demand. The company will not prioritise maximising yields but rather to understand and meet the customer’s demand and exceed expectation. Taking good care of the customer is the key.
Medicinal and nutritional value - company will continue to research and make the customer aware of the medicinal and nutritional value and also make them aware that the snails are produced locally adhering to British standards and regulations.
The combination of quality, medicinal value, flexibility and locally produce will create a sustainable competitive advantage that will effectively aid to the growth of the snail farming and increase in market demand.
Price
We will not compete on prices but on quality products and services. Our prices will be higher than of our competitors.
The cost of 1 kg of snail eggs will be sold at £2000 compared with the cost in the market of £1600 and snail meat cost per dozen costs £5 but we will sell our product at £8 per dozen.
7. Operation plan Snail new venture will be located at Bletchley Milton Keynes adjacent Land at water Eaton road, this make it easy to transport our products to our esteem valued customers and this act as a competitive edge proximity to the market. Our method of snail rearing will be open door (intensive), whereby the snails are reared in environmentally controlled enclosure and in this system more snail eggs can be gathered easily. This system is expensive at the beginning, equipment’s are needed, water filtering systems to remove water impurities and metals, feeding troughs, sprinklers, thermometer and purging supplementary feeds and purging shed.
We will make sure that our employees are well trained in snail production and supervised to ensure food (snail meat and eggs) are handled with ultimate care, safely and hygienically. All the staff must obtain certification in food hygiene, the course covers food handling cleanliness and prevention measures to prevent contamination of food. ( www.cieh.org/training/level2 foodsafety.html)
The operation areas will be cleaned and disinfected on daily bases to ensure total cleanliness.
The snails will be fed one times a day in the morning afternoon to avoid wastage. Our employees will be meeting with management team every morning to organise the day operation and to hear the feed backs from the marketing team.
Snail new venture will have at least 4 full time staff beginning at the end of the first month and three part time workers in the end of month six who will be responsible with feeding and collecting snail eggs and packaging.
8. Management team and structures
The management team is paramount to the success of the business; they identify the aim of the business, set goals and put into place strategies, objectives and enforcement measures to achieve the success of the business. This team includes managers, business owners and the board of directors (Smith, 2014)
The team for the new venture snail farm will be headed by Joseph M assisted by Joseph W. they are both entrepreneurs pursuing entrepreneurship degree course in the University of Northampton both have good track records and competencies in managing and snail farming. Joseph M have worked in snail farm for over one year and have and Joseph W has a wide experience in restaurant industry he owned an Italian restaurant in London and snail delicacy has been in the menu. The other staffs are Daniel D who has experience in strategies managing and marketing. . Daniel D. has a wide experience in strategies management and a master degree in human resources management. He is one of the team of the experts to ensure we do not compromise on quality whatsoever. Joseph mutonyi and joseph wamithi is the core owner of this farm and are both on entrepreneurship courses in the University of Northampton. Both are persistent and strive to achieve. Our manager who make sure that the team,
Management plan
Joseph riak will be in charge of management and operations make sure that objectives of the company are accomplished successful and all the record is recorded properly.
Making sure all the resources are available and the clients feedback and follow up is done on time and promptly,
Guiding the team making sure they attain the goals of the organisation and making sure the staff are trained and guided in the daily duties.
Joseph has a diploma in management and has a wide experience in management.
Legal Structures
Sole proprietorships is a business which is operated and owned by one person, the owner is responsible for all the liabilities of the business that means that the debt of the company is attached to the assets of the owner. Advantages are It’s simple to form, less restriction in establishment of sole proprietorship and flexibility to responds to business need and disadvantages, lack of continuity and unlimited liability . (Kuratko 2009).
Partnership
* This is a business owned by two or more people who agree to share the assets, Liabilities and profits of a business. There is equal sharing of the profits and losses of the business, characterised by unlimited liabilities and benefit from the skills and knowledge of the partner. Advantages, partner’s shares the risks of doing business. They can have more than one bank statement and share risks of doing business, Disadvantages the partners are personally liable for business debts ( Allen2003)
Partnerships
Public limited company
A limited company these are type of company which are incorporated and they have a legal identity and can own assets in their own right. And ownership is by shares. Advantages owners are not liable for company debts, the shareholder has a limited liabilities.(BBC 2014)
9. Resource * Water and water filtering system to remove metal particles and other impurities * Good soil with adequate drainage where snail can easy make nest to lay eggs * Construct shed and associated equipment’s * Feeding trough had equipment * Irrigation sprinklers * Weather controlled system. * Supplemental feeds and purging formula. * Human resources
10. Financing
Cash flow statement show the projection of the income from other sources and sales and expenses involve in the operation of the business.(Deakins 1999)
The cash flow for first and second year show the company sustain a good cash flow
Snail business cash flow Year 1 Year 2 Year 3 Cash Flow Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Total Income Sales income 4,100 4,300 4,200 5,200 6,000 6,200 6,200 6,400 6,700 6,800 7,000 7,200 70,300 84,360 101,232 Loan 0 Grant 0 Owners Capital 48,000 48,000 Total Inflow 52,100 4,300 4,200 5,200 6,000 6,200 6,200 6,400 6,700 6,800 7,000 7,200 118,300 84,360 101,232 Expenditure Wages & salaries 2,430 3,200 3,300 3,200 3,200 3,100 3,400 3,200 3,100 3,300 3,100 3,200 3,500 3,850 4,235 Staff Travel Expenses 150 326 340 475 420 420 575 450 470 490 490 450 5,056 5,562 6,118 Rent 275 0 0 275 275 275 275 275 275 275 275 275 2,750 3,200 3,520 Rates 250 250 250 250 250 250 250 250 250 250 250 250 3,000 3,300 0 Water rates 450 450 450 450 450 450 450 450 450 450 450 450 5,400 5,940 0 Light and heat 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,640 0 Insurance 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,640 2,904 Repairs and Maintenance 100 0 0 0 100 0 0 0 0 100 0 0 300 330 363 Motor expenses 30 30 30 30 30 30 30 30 30 30 30 30 360 396 436 Telephone 90 90 90 90 90 90 90 90 90 90 90 90 1,080 1,188 1,307 Printing , post, stationery 250 50 50 50 50 50 50 150 50 50 50 50 900 990 1,089 Cleaning 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,980 0 Advertising 200 0 0 200 0 200 0 0 200 0 0 200 1,000 1,100 1,210 Legal and professional fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Training Expenses 0 500 0 0 500 0 0 500 0 0 500 2,000 2,200 2,420 Accountancy fees 0 0 0 0 0 0 0 0 0 0 0 0 0 1,000 1,100 Sundry Start up Expenses 1,500 100 100 100 100 100 100 100 100 100 100 2,500 0 0 Equipment/Furniture 1,300 0 0 0 0 0 0 0 0 0 0 0 1,300 0 0 Loan repayments 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Bank Charges 30 30 30 30 30 30 30 30 30 30 30 30 360 450 495 Total Outflow 7,605 5,076 5,690 5,700 5,545 5,945 5,800 5,575 6,095 5,715 5,415 6,175 70,336 36,766 40,442 Balance b/f 0 44,495 43,719 42,229 41,729 42,184 42,439 42,839 43,664 44,269 45,354 46,939 0 Net inflow/(outflow) 44,495 -776 -1,490 -500 455 255 400 825 605 1,085 1,585 1,025 47,964 47,594 60,790 Balance c/f 44,495 43,719 42,229 41,729 42,184 42,439 42,839 43,664 44,269 45,354 46,939 47,964 47,964 95,558 156,348
11. Financial projection
Forecast profit and loss account
New Venture snail 1st year 2nd year 3rd year Sales £ 1 6,000,00 28,000 55,000Less direct costs Materials £ 2,000.00 4,500.00 6,500Feeds £ 3 670.00 7,400.00 1,3700Others £ 1,200.00 560 1,200 Total direct costs Gross profit/ contribution £ 9,130.00 15,000.00 33,600 Other costsWages and salaries £ 7,360.00 7,860.00 8,500Heat and lighting £ 510.00 510.00 1,200Postage £ 130.00 240.00 240Advertisement £ 1,200.00 1,300.00 1,300Insurance £ 1 400.00 1,400.00 1,400Repairs £ 1102.00 1,300.00 1,500Net profit/loss (2372.00) 2,490.00 19,460 Housing and irrigation material 9,000 Legal 700 Equipment and transport 2,900 Stationeries 400 Start-up expenses 13,000 Cash balance in the bank 28,000 Star up inventory 13,000 long term assets 7000 Total assets 74,000
Funding investment Joseph M 30,000 Joseph W 18,000 Bank loan 26,000 Total Investment 74,000
Cash flow statement show the projection of the income from other sources and sales and expenses involve in the operation of the business.(Deakins 1999)
12. Risk and strategic options
The success of the business will depend on the ability to mitigate and manage risks. Business plan has a section that highlight them .Burn (2014)
* Food contamination * Change in price * Accident in place of work * Market becoming saturated * Cash flow problems * Change in government policies. * Natural disasters * Quality control * Fires and accidents * competitors
(b)Risk mitigation strategies
i) Accidents fires and damages, the business and the employees will be insured, the insurance is a mandatory requirement insure the business and our employees ii) Risk of the competitor taking our business, continue Offer quality personalised services and retaining royal customers ii) Risk of contamination .l Observing total cleanliness at all-times and staff training, the pasture area will be restricted some of the risk like exchange rate are uncontrollable by an individual company and this call for analysing the environment continually and be prepared at all time.
13. Key Milestones
The New venture snail farming is still in the process of registration with the environmental health department of Milton Keynes (www.food.gov.uk/enforcement/enforceessential/startup)
The required licence has been requested and the council health inspector visited the premises to make sure that the company is component enough to start a snail farming which has so far showed a positive signs. ( www.food.gov.uk/enforcement/enforceessential/youra
References
1. The Daily mail, October 2013. Site .www.dailymail.co.uk/femail/article-2450954/Aylesbury-escargot-snail-farm-rise-Britain-snail-meat-eggs-latest-food-trend.html.
2. http://uk.reuters.com/article/2013/07/02/france-snails-idukl5nof7134201130702.
3. Key note report,( 2012)., cited (www.keynote.co.uk/market-intelligence/view/product/10589)
4, Deakins, D. (1999).Business plan: Design and implementation, Cash flow Statement, p263
.5. Kuratko, F, D. (2009) Introduction to entrepreneurship, 8th edition; Legal challenges in entrepreneurship. p174
6. Allen, R. K, (2003) Launching New Ventures, an entrepreneurial approach, 3rd Edition, the business plan, p257.
7 winters, K. (2013), Mail on line .Snail farms on the rise in Britain, updated, 9th October 2013, cite dailymail.com
8. Wickham, A. Phillip. (2006); Strategic Entrepreneurship, 4th edition, business plan: an essential tool. Pp374.
9 Burn, P. (2014) new venture Creation, Aflame for entrepreneurial start- ups; Risk critical success factor strategic option, pp233.
10 Milmö, C.( 2015) Independence News . Snails?. Farmers just can’t keep up with demand from British diners. 13/01/2015 cited at independent .co.uk
11 Mutonyi, J. (2014), snail farming feasibility study.
12. BBC . 2014, Bitesize, business structures, cited bbc.co.uk
13
VAG group VW/Audi/Skoda/Seat vehicles all regions ELSAWIN 5.2 Electronic Service Information catalogue is updated to ElsaWin5.2. It provides the full information on repair basically on new automobiles 1986-2011, electric schemes 1992-2009. It contains service and repair data, wiring diagrams, explanations, a lot of illustrations. The full information on repair basically on new automobiles from 1986, and electric schemes from 1992. Installation of program is on one CD, and brand databases are on DVD's, so you can choose them separately.
Are you about starting a snail farming business? If YES, here is a complete sample snail farming business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a snail farming business.
2015[snail farming business plan
University of Northampton New venture
Student Name Joseph riak
ID Number :
Snail new Ventur
9 mentieth close
Milton Keynes
Telephone number 0794406976976
Email : joseph mutonyi@yahoo.co.uk
Table of content
1. Table of contents
Introduction
Business plan
A business plan is essential tool of communication, it aids in the management of the organisation acting as a road map to the objective of the business. The business plan can help the business by guiding and manifesting to the interested parties what danger is a head and call for management action. (Wickham 2006)
2. Executive summary
The objective of summary is to
Snail new venture is a start-up snail farm that will grow, bleed, process and sell snail’s delicacy and snail eggs, farming them using the intensive method.
We will not farm them using extensive method, which involves allowing then to pasture on their own naturally in the field without interfering with them , this method is not suitable for it has limitation and so we will use intensive method system where we grow snails in a protected controlled environment.
We will first start with two types of snails * Giant African snail * French apetii Gris ( helix aspersa)
Snail new venture will be located in Bletchley Milton Keynes Aim and objectives
Snail new venture will serve the high end restaurant with the quality services and high value products. No use of growth hormones or additives in our feed, we feed our snails with the finest quality feeds to demonstrate value and quality from the start to the end.
In order to produce snails licence is a necessity which is obtains from the local council. Who are supposed to be satisfied that the applicant is qualify to hold a licence and the accommodation is suitable for snail farming , checking on cleanliness and size before granting the licences.
Licences are issued on annual basis. The premises are satisfied by a qualified vet and the snail needs to be supplied with enough food and suitable structures.
Competitive edge
A snail new venture has three competitive edges that will help compete favourably and help in maintaining growth and market penetration.
First competitive edge is finest quality snail eggs and snail meat of the highest quality and value.
Secondly we are very flexible in our services we can change to suite different customers’ demand and the third competitive edge is that snail new venture offers swift same day delivery services.
Management
Snail new venture Ltd is headed by two entrepreneurs both have good truck records and competencies in management and snail farming. Joseph M was working in snail farm for over a year and Joseph .W was working in his own Restaurant, Italian Restaurant in London where snail delicacy was in the menu. They are both pursuing a degree in business entrepreneurship. They have passion and interest in snail rearing and this create an ideal entrepreneurship quality. The other staffs Daniel D have expertise in quality management and a master in human resources management this is show we have the competencies to excel in the snail rearing business.
Objectives
Snail new venture objective is to provide superior products and services in the market and dedicate reasonable resources to continuous innovation and research on snail production management to advanced levels and the medicinal value in the snail meat and eggs. Secondly educate our valued customer the benefit of consuming our products and building royal customer base.
Increase the production efficiency of our products 13% annually and maintain a healthy cash flow.
Mission and vision statement
Snail new venture mission is to Meet and exceeding customer’s expectation offering finest quality snail eggs and snail meat in the market. Offering superior personalised services to our esteem valued customers.
Snail new venture Ltd will not use any antibiotics or growth stimulating additives in the feeds.
3. Business details Snail new venture Ltd will be Located at 9 Mentieth close, Ba la way Bletchley, Milton Keynes, MK 2 3EU, and Milton Keynes. Near the large farm adjacent to water Eaton road.
This will be an added advantage due to proximity to our customers in London restaurants which is spot for fine dining and the other upcoming markets in the midlands. This proximity enables us to supply promptly when demand arises.
The form of the business structure will be public limited company which will be owned by the two directors Joseph Mutonyi and Joseph Wamithi. Snail new venture is a start-up snail farming that will grow, bleed , process and sell snail shells, eggs, snail delicacy known as I escargot to the high end restaurant, hotels , individuals , cateress and local zoos to be fed to reptiles.
Snail new venture will farm two types of edible snails.
(i)African Giant snail
These types of the snail measures up to one foot long 312mm
(ii). French petit Gris ( Helix Aspersa Maxima)
French petit Gris also known as Helix aspersa maxima , small grey snail measuring up to 45mm across and it can adapt different environmental conditions3. 2 Methods of snail production
(i)Free – range snail farming method (extensive method)
The farm is demarcated into paddocks and planted with selected various vegetation which are suitable for snail to feed on, the snails are allowed to reproduce and grow at their own pace naturally without interference until harvest time. There is a high yield due to the extensive area occupied and freedom to move freely and this make snails free secure and safe.
Advantages Production costs are minimal and hence cost effective.
Disadvantages
Harvesting is only during few months of the year and hence limiting the amount available in the market and also the snail eggs cannot be harvested easily.
(ii)Intensive method (indoor)
The system is whereby snails are produced in a climate controlled environment which is set to encourage high snail reproduction and growth. Humidity must be kept between 75% and 95% the snail is kept damp by watering the environment frequently and air temperature of between 15Centgrige and 25 Cent grid, and 2 inches moist clean topsoil. The snails are fed with commercially formulated feeds which include all essential nutrient required at different stage of snail development. The environment is monitored regularly. This method requires high capital investment at the beginning. This includes building the structures, feeding equipment’s, feeds, and human resources etc.
Advantages
Able to control quality of the snails
Sustainable production throughout the year, this will enable the products to be available as demanded
We will use intensive method to be able to produce the snail delicacy throughout the year and be able to harvest eggs easily, which generate more revenue.
Snail eggs
Objectives
Snail new venture objective is to provide superior products and services in the market and involve in continuous innovation and research to establish the benefit of consuming our products.
Increase the production efficiency of our products 13% annually.
Educate our valued customers the nutritional value in the products and new introduce new methods of cooking the snail meat delicacy,
Our definite goal is to attract and maintain happy customers involving all the stake holders in production and marketing.
Mission and vision statement
Snail new venture mission is to Meet and exceeding customer’s expectation offering finest quality snail eggs and snail meat in the market. Offering superior personalised services to our esteem valued customers. This will be attained through the production methodology. Where we take very special care to what we feed to our snails and keep good record s and reports.
Snail new venture Ltd never uses any antibiotics or growth stimulating additives in the feed
4. Industry and Market analysis
The market is growing according to research and the growth potential is promising. There are four known commercial Snail farming companies in Britain, rearing snails using extensive method of farming and the growth has been continually increasing, according to research our immediate competitor Aylesbury snail farm has increased production units by over 1000 square feet and the market continue to depend on importation from western Europe to fill the big gap on the market. Snail new venture s will grow and process the production locally following the strict British regulations and standards and this will be an added advantage and enable the company to penetrate the market.(Winter 2013)
According to 2012 report by keynote, the restaurants markets are expected to experience continued steady growth of over 8% between 2012 and 2016 reaching a market value of over £29million.
The snail meat has a high value of nutrients and many people, including the government of the day is stressing on health eating and the trend of the snail meat consumption according to research, is increasing drastically and the four commercial snail producers in Britain are struggling to meet the demand (winter 2013) and even the biggest consumer in Europe, France which consumes 30,000 tonnes of snail meat annually. Although France have about 300 snail farmers who could only sustain 5% of the total consumption and the remaining big deficit has to rely on importation from western Europe. Snail farmers cannot sustain demand for the snail delicacy, statistic show that since 2000 the demand has sky rocketed from 30,000 tonnes annually to750, 000 in 2015, (Milmo2014)
The outcome of our primary research , telephone survey showed that 28 of the restaurant contacted serve the snail delicacy and 10 have never served ,and only 6 out of the 28 restaurant contacted serve locally produced snail delicacy, and most of them serve frozen and a large number of the restaurants indicated that they would prefer locally produced products.
Snail farming in a large scale requires a lot of finances in terms of equipment and resources, snail shells have been found in prehistoric site and this indicate that snail was eaten in prehistoric time. Some people eat snail during lent. Consumption of snails has increased as people are becoming experimenter and are encouraged by cookery programs and magazines, as well as having widely travelled, increase but most of the snails eaten are imported
Regulation impose on business
Business must make sure that food is handled hygienically and safely, staff must be properly trained and fit to work and business must demonstrate to inspector that proper hygiene procedures are in place and record of these procedures. Staff handling food must maintain a high standard of personal cleanliness. And to a certain the staff members are competences by having the obtain certification hygiene.
Food business operations require compliance to certain rules and standards, must register the premises with local authority. (www.food.gov.uk/enforcement/enforcceessential/startinguk)
Business producing certain types of food, this includes eggs meat products must have the premises inspected. The food safety act deal safety. Quality and labelling of food and this is the responsibility of the company to ensure these regulations are followed strictly. (www.food.gov.uk/foodindustry/guidedancenotes/foodguid/fsactguide).
Food safety plan must be kept into place permanently and reviewed whenever the business changes. The general hygiene and safety must be followed making sure no contamination, (www.netregs.gov.uk/netregs/63348.aspx)
Swot analysis
This is the analysis of the strength weakness, opportunities and threats.
Our immediate competitors is a large farm in Aylesbury Oxfordshire rearing snail using extensive method of farming, strength they have enough financial capability to facilitate expansion, weakness the farm is very big and would not be able to offer personalised services., Snail New Venture, strength are good management skills quality products and flexible to meet customers demand whenever is needed swiftly and happily. Weakness, the business is lacking good systems which will be developed as the company grows. Threats entrance in the market by the western European farmers who can produce the product cheaply however we will strive to retain our royal customers and our product having been produced locally will have an upper hand in the market
Snail new venture will continue to train our staff continuously and management will be sent for special courses in Australia and Italy where they have institutes (international snail farming institute) offering advanced levels in snail management so that we can continue gaining competitive advantages over our competitors.
Opportunities the high demand for snail eggs and snail meat
Threats –entrance to British market from the Eastern Europe countries that can be able to operate on minimal production costs
5. Customers value proposition Snail new venture will be offering customer superior benefit at a higher price, delivering on schedule at customer convenience and flexibility to change time and date of delivery at no additional cost and customer friendly return policy. The company will dedicate a lot of resources and time to focus on customer’s needs, offering unique personalized friendly services and delivering highest quality snail products to the market. Our team of experts will make sure the customers understand the production process which includes what the snails are fed on and how they are cared for and the level of cleanliness of the production units. Making sure they understand what they are buying is quality and value for money.
Our products will be of the highest quality in the market. The eggs which are more profitable will be packaged in quality packaging
. Marketing strategies
Snail New venture will hold an open day cookery and fun at the farm in Bletchley Milton Keynes, inviting the target customers, chefs and local traders. Preparing special snail meals which will be at a discounted price and even few days free, this will be a form of campaign to make potential customers aware of the delicacy and the team will stress on the nutritional value of the snail meat and also the medicinal value which all the group will research extensively. These open days will be continuous and well organised full of fun, activities and games. The increase in demand of the snail delicacy locally and internationally is due to people having widely travelled to places like America and Australia, where the snail meat is consumed as the main meal. Many British are becoming aware of the delicacy. The company will make awareness campaign of the way snails are farmed, stress on the quality of the product and locally produced, (products of Great Britain)
Use local newspapers to advertise, local trade journals Hotel magazines, yellow pages and business directory
Establishing a website that will train the local people how to cook and serve the delicacy and the nutritional value.
Local exhibition where the targeted customers go to shop, free cooked samples are offered and this will act as awareness campaign strategy.
Delivery method will be swift and reliable once the order is placed our team will deliver on time depending on location, within one hour at most.
Our Manager Joseph has attended short causes on snail management and this will help the company to create superior products. He has been striving for perfection, quality and also joined entrepreneur degree course in the University of Northampton. This will aid to development of high quality products better than our competitors. Our snails will be fed with high quality feeds which will make our meat of high value and quality.
Flexibility- Snail New venture Ltd being a small business and based locally at the start, will be able to be flexible in meeting the valued customer’s demand. The company will not prioritise maximising yields but rather to understand and meet the customer’s demand and exceed expectation. Taking good care of the customer is the key.
Medicinal and nutritional value - company will continue to research and make the customer aware of the medicinal and nutritional value and also make them aware that the snails are produced locally adhering to British standards and regulations.
The combination of quality, medicinal value, flexibility and locally produce will create a sustainable competitive advantage that will effectively aid to the growth of the snail farming and increase in market demand.
Price
We will not compete on prices but on quality products and services. Our prices will be higher than of our competitors.
The cost of 1 kg of snail eggs will be sold at £2000 compared with the cost in the market of £1600 and snail meat cost per dozen costs £5 but we will sell our product at £8 per dozen.
7. Operation plan Snail new venture will be located at Bletchley Milton Keynes adjacent Land at water Eaton road, this make it easy to transport our products to our esteem valued customers and this act as a competitive edge proximity to the market. Our method of snail rearing will be open door (intensive), whereby the snails are reared in environmentally controlled enclosure and in this system more snail eggs can be gathered easily. This system is expensive at the beginning, equipment’s are needed, water filtering systems to remove water impurities and metals, feeding troughs, sprinklers, thermometer and purging supplementary feeds and purging shed.
We will make sure that our employees are well trained in snail production and supervised to ensure food (snail meat and eggs) are handled with ultimate care, safely and hygienically. All the staff must obtain certification in food hygiene, the course covers food handling cleanliness and prevention measures to prevent contamination of food. ( www.cieh.org/training/level2 foodsafety.html)
The operation areas will be cleaned and disinfected on daily bases to ensure total cleanliness.
The snails will be fed one times a day in the morning afternoon to avoid wastage. Our employees will be meeting with management team every morning to organise the day operation and to hear the feed backs from the marketing team.
Snail new venture will have at least 4 full time staff beginning at the end of the first month and three part time workers in the end of month six who will be responsible with feeding and collecting snail eggs and packaging.
8. Management team and structures
The management team is paramount to the success of the business; they identify the aim of the business, set goals and put into place strategies, objectives and enforcement measures to achieve the success of the business. This team includes managers, business owners and the board of directors (Smith, 2014)
The team for the new venture snail farm will be headed by Joseph M assisted by Joseph W. they are both entrepreneurs pursuing entrepreneurship degree course in the University of Northampton both have good track records and competencies in managing and snail farming. Joseph M have worked in snail farm for over one year and have and Joseph W has a wide experience in restaurant industry he owned an Italian restaurant in London and snail delicacy has been in the menu. The other staffs are Daniel D who has experience in strategies managing and marketing. . Daniel D. has a wide experience in strategies management and a master degree in human resources management. He is one of the team of the experts to ensure we do not compromise on quality whatsoever. Joseph mutonyi and joseph wamithi is the core owner of this farm and are both on entrepreneurship courses in the University of Northampton. Both are persistent and strive to achieve. Our manager who make sure that the team,
Management plan
Joseph riak will be in charge of management and operations make sure that objectives of the company are accomplished successful and all the record is recorded properly.
Making sure all the resources are available and the clients feedback and follow up is done on time and promptly,
Guiding the team making sure they attain the goals of the organisation and making sure the staff are trained and guided in the daily duties.
Joseph has a diploma in management and has a wide experience in management.
Legal Structures
Sole proprietorships is a business which is operated and owned by one person, the owner is responsible for all the liabilities of the business that means that the debt of the company is attached to the assets of the owner. Advantages are It’s simple to form, less restriction in establishment of sole proprietorship and flexibility to responds to business need and disadvantages, lack of continuity and unlimited liability . (Kuratko 2009).
Partnership
* This is a business owned by two or more people who agree to share the assets, Liabilities and profits of a business. There is equal sharing of the profits and losses of the business, characterised by unlimited liabilities and benefit from the skills and knowledge of the partner. Advantages, partner’s shares the risks of doing business. They can have more than one bank statement and share risks of doing business, Disadvantages the partners are personally liable for business debts ( Allen2003)
Partnerships
Public limited company
A limited company these are type of company which are incorporated and they have a legal identity and can own assets in their own right. And ownership is by shares. Advantages owners are not liable for company debts, the shareholder has a limited liabilities.(BBC 2014)
9. Resource * Water and water filtering system to remove metal particles and other impurities * Good soil with adequate drainage where snail can easy make nest to lay eggs * Construct shed and associated equipment’s * Feeding trough had equipment * Irrigation sprinklers * Weather controlled system. * Supplemental feeds and purging formula. * Human resources
10. Financing
Cash flow statement show the projection of the income from other sources and sales and expenses involve in the operation of the business.(Deakins 1999)
The cash flow for first and second year show the company sustain a good cash flow
Snail business cash flow Year 1 Year 2 Year 3 Cash Flow Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Total Income Sales income 4,100 4,300 4,200 5,200 6,000 6,200 6,200 6,400 6,700 6,800 7,000 7,200 70,300 84,360 101,232 Loan 0 Grant 0 Owners Capital 48,000 48,000 Total Inflow 52,100 4,300 4,200 5,200 6,000 6,200 6,200 6,400 6,700 6,800 7,000 7,200 118,300 84,360 101,232 Expenditure Wages & salaries 2,430 3,200 3,300 3,200 3,200 3,100 3,400 3,200 3,100 3,300 3,100 3,200 3,500 3,850 4,235 Staff Travel Expenses 150 326 340 475 420 420 575 450 470 490 490 450 5,056 5,562 6,118 Rent 275 0 0 275 275 275 275 275 275 275 275 275 2,750 3,200 3,520 Rates 250 250 250 250 250 250 250 250 250 250 250 250 3,000 3,300 0 Water rates 450 450 450 450 450 450 450 450 450 450 450 450 5,400 5,940 0 Light and heat 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,640 0 Insurance 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,640 2,904 Repairs and Maintenance 100 0 0 0 100 0 0 0 0 100 0 0 300 330 363 Motor expenses 30 30 30 30 30 30 30 30 30 30 30 30 360 396 436 Telephone 90 90 90 90 90 90 90 90 90 90 90 90 1,080 1,188 1,307 Printing , post, stationery 250 50 50 50 50 50 50 150 50 50 50 50 900 990 1,089 Cleaning 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,980 0 Advertising 200 0 0 200 0 200 0 0 200 0 0 200 1,000 1,100 1,210 Legal and professional fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Training Expenses 0 500 0 0 500 0 0 500 0 0 500 2,000 2,200 2,420 Accountancy fees 0 0 0 0 0 0 0 0 0 0 0 0 0 1,000 1,100 Sundry Start up Expenses 1,500 100 100 100 100 100 100 100 100 100 100 2,500 0 0 Equipment/Furniture 1,300 0 0 0 0 0 0 0 0 0 0 0 1,300 0 0 Loan repayments 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Bank Charges 30 30 30 30 30 30 30 30 30 30 30 30 360 450 495 Total Outflow 7,605 5,076 5,690 5,700 5,545 5,945 5,800 5,575 6,095 5,715 5,415 6,175 70,336 36,766 40,442 Balance b/f 0 44,495 43,719 42,229 41,729 42,184 42,439 42,839 43,664 44,269 45,354 46,939 0 Net inflow/(outflow) 44,495 -776 -1,490 -500 455 255 400 825 605 1,085 1,585 1,025 47,964 47,594 60,790 Balance c/f 44,495 43,719 42,229 41,729 42,184 42,439 42,839 43,664 44,269 45,354 46,939 47,964 47,964 95,558 156,348
11. Financial projection
Forecast profit and loss account
New Venture snail 1st year 2nd year 3rd year Sales £ 1 6,000,00 28,000 55,000Less direct costs Materials £ 2,000.00 4,500.00 6,500Feeds £ 3 670.00 7,400.00 1,3700Others £ 1,200.00 560 1,200 Total direct costs Gross profit/ contribution £ 9,130.00 15,000.00 33,600 Other costsWages and salaries £ 7,360.00 7,860.00 8,500Heat and lighting £ 510.00 510.00 1,200Postage £ 130.00 240.00 240Advertisement £ 1,200.00 1,300.00 1,300Insurance £ 1 400.00 1,400.00 1,400Repairs £ 1102.00 1,300.00 1,500Net profit/loss (2372.00) 2,490.00 19,460 Housing and irrigation material 9,000 Legal 700 Equipment and transport 2,900 Stationeries 400 Start-up expenses 13,000 Cash balance in the bank 28,000 Star up inventory 13,000 long term assets 7000 Total assets 74,000
Funding investment Joseph M 30,000 Joseph W 18,000 Bank loan 26,000 Total Investment 74,000
Cash flow statement show the projection of the income from other sources and sales and expenses involve in the operation of the business.(Deakins 1999)
12. Risk and strategic options
The success of the business will depend on the ability to mitigate and manage risks. Business plan has a section that highlight them .Burn (2014)
* Food contamination * Change in price * Accident in place of work * Market becoming saturated * Cash flow problems * Change in government policies. * Natural disasters * Quality control * Fires and accidents * competitors
(b)Risk mitigation strategies
i) Accidents fires and damages, the business and the employees will be insured, the insurance is a mandatory requirement insure the business and our employees ii) Risk of the competitor taking our business, continue Offer quality personalised services and retaining royal customers ii) Risk of contamination .l Observing total cleanliness at all-times and staff training, the pasture area will be restricted some of the risk like exchange rate are uncontrollable by an individual company and this call for analysing the environment continually and be prepared at all time.
13. Key Milestones
The New venture snail farming is still in the process of registration with the environmental health department of Milton Keynes (www.food.gov.uk/enforcement/enforceessential/startup)
The required licence has been requested and the council health inspector visited the premises to make sure that the company is component enough to start a snail farming which has so far showed a positive signs. ( www.food.gov.uk/enforcement/enforceessential/youra
References
1. The Daily mail, October 2013. Site .www.dailymail.co.uk/femail/article-2450954/Aylesbury-escargot-snail-farm-rise-Britain-snail-meat-eggs-latest-food-trend.html.
2. http://uk.reuters.com/article/2013/07/02/france-snails-idukl5nof7134201130702.
3. Key note report,( 2012)., cited (www.keynote.co.uk/market-intelligence/view/product/10589)
4, Deakins, D. (1999).Business plan: Design and implementation, Cash flow Statement, p263
.5. Kuratko, F, D. (2009) Introduction to entrepreneurship, 8th edition; Legal challenges in entrepreneurship. p174
6. Allen, R. K, (2003) Launching New Ventures, an entrepreneurial approach, 3rd Edition, the business plan, p257.
7 winters, K. (2013), Mail on line .Snail farms on the rise in Britain, updated, 9th October 2013, cite dailymail.com
8. Wickham, A. Phillip. (2006); Strategic Entrepreneurship, 4th edition, business plan: an essential tool. Pp374.
9 Burn, P. (2014) new venture Creation, Aflame for entrepreneurial start- ups; Risk critical success factor strategic option, pp233.
10 Milmö, C.( 2015) Independence News . Snails?. Farmers just can’t keep up with demand from British diners. 13/01/2015 cited at independent .co.uk
11 Mutonyi, J. (2014), snail farming feasibility study.
12. BBC . 2014, Bitesize, business structures, cited bbc.co.uk
13 ...">Snail Farming Business Plan Free(15.03.2020)
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Are you about starting a snail farming business? If YES, here is a complete sample snail farming business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a snail farming business.
2015[snail farming business plan
University of Northampton New venture
Student Name Joseph riak
ID Number :
Snail new Ventur
9 mentieth close
Milton Keynes
Telephone number 0794406976976
Email : joseph mutonyi@yahoo.co.uk
Table of content
1. Table of contents
Introduction
Business plan
A business plan is essential tool of communication, it aids in the management of the organisation acting as a road map to the objective of the business. The business plan can help the business by guiding and manifesting to the interested parties what danger is a head and call for management action. (Wickham 2006)
2. Executive summary
The objective of summary is to
Snail new venture is a start-up snail farm that will grow, bleed, process and sell snail’s delicacy and snail eggs, farming them using the intensive method.
We will not farm them using extensive method, which involves allowing then to pasture on their own naturally in the field without interfering with them , this method is not suitable for it has limitation and so we will use intensive method system where we grow snails in a protected controlled environment.
We will first start with two types of snails * Giant African snail * French apetii Gris ( helix aspersa)
Snail new venture will be located in Bletchley Milton Keynes Aim and objectives
Snail new venture will serve the high end restaurant with the quality services and high value products. No use of growth hormones or additives in our feed, we feed our snails with the finest quality feeds to demonstrate value and quality from the start to the end.
In order to produce snails licence is a necessity which is obtains from the local council. Who are supposed to be satisfied that the applicant is qualify to hold a licence and the accommodation is suitable for snail farming , checking on cleanliness and size before granting the licences.
Licences are issued on annual basis. The premises are satisfied by a qualified vet and the snail needs to be supplied with enough food and suitable structures.
Competitive edge
A snail new venture has three competitive edges that will help compete favourably and help in maintaining growth and market penetration.
First competitive edge is finest quality snail eggs and snail meat of the highest quality and value.
Secondly we are very flexible in our services we can change to suite different customers’ demand and the third competitive edge is that snail new venture offers swift same day delivery services.
Management
Snail new venture Ltd is headed by two entrepreneurs both have good truck records and competencies in management and snail farming. Joseph M was working in snail farm for over a year and Joseph .W was working in his own Restaurant, Italian Restaurant in London where snail delicacy was in the menu. They are both pursuing a degree in business entrepreneurship. They have passion and interest in snail rearing and this create an ideal entrepreneurship quality. The other staffs Daniel D have expertise in quality management and a master in human resources management this is show we have the competencies to excel in the snail rearing business.
Objectives
Snail new venture objective is to provide superior products and services in the market and dedicate reasonable resources to continuous innovation and research on snail production management to advanced levels and the medicinal value in the snail meat and eggs. Secondly educate our valued customer the benefit of consuming our products and building royal customer base.
Increase the production efficiency of our products 13% annually and maintain a healthy cash flow.
Mission and vision statement
Snail new venture mission is to Meet and exceeding customer’s expectation offering finest quality snail eggs and snail meat in the market. Offering superior personalised services to our esteem valued customers.
Snail new venture Ltd will not use any antibiotics or growth stimulating additives in the feeds.
3. Business details Snail new venture Ltd will be Located at 9 Mentieth close, Ba la way Bletchley, Milton Keynes, MK 2 3EU, and Milton Keynes. Near the large farm adjacent to water Eaton road.
This will be an added advantage due to proximity to our customers in London restaurants which is spot for fine dining and the other upcoming markets in the midlands. This proximity enables us to supply promptly when demand arises.
The form of the business structure will be public limited company which will be owned by the two directors Joseph Mutonyi and Joseph Wamithi. Snail new venture is a start-up snail farming that will grow, bleed , process and sell snail shells, eggs, snail delicacy known as I escargot to the high end restaurant, hotels , individuals , cateress and local zoos to be fed to reptiles.
Snail new venture will farm two types of edible snails.
(i)African Giant snail
These types of the snail measures up to one foot long 312mm
(ii). French petit Gris ( Helix Aspersa Maxima)
French petit Gris also known as Helix aspersa maxima , small grey snail measuring up to 45mm across and it can adapt different environmental conditions3. 2 Methods of snail production
(i)Free – range snail farming method (extensive method)
The farm is demarcated into paddocks and planted with selected various vegetation which are suitable for snail to feed on, the snails are allowed to reproduce and grow at their own pace naturally without interference until harvest time. There is a high yield due to the extensive area occupied and freedom to move freely and this make snails free secure and safe.
Advantages Production costs are minimal and hence cost effective.
Disadvantages
Harvesting is only during few months of the year and hence limiting the amount available in the market and also the snail eggs cannot be harvested easily.
(ii)Intensive method (indoor)
The system is whereby snails are produced in a climate controlled environment which is set to encourage high snail reproduction and growth. Humidity must be kept between 75% and 95% the snail is kept damp by watering the environment frequently and air temperature of between 15Centgrige and 25 Cent grid, and 2 inches moist clean topsoil. The snails are fed with commercially formulated feeds which include all essential nutrient required at different stage of snail development. The environment is monitored regularly. This method requires high capital investment at the beginning. This includes building the structures, feeding equipment’s, feeds, and human resources etc.
Advantages
Able to control quality of the snails
Sustainable production throughout the year, this will enable the products to be available as demanded
We will use intensive method to be able to produce the snail delicacy throughout the year and be able to harvest eggs easily, which generate more revenue.
Snail eggs
Objectives
Snail new venture objective is to provide superior products and services in the market and involve in continuous innovation and research to establish the benefit of consuming our products.
Increase the production efficiency of our products 13% annually.
Educate our valued customers the nutritional value in the products and new introduce new methods of cooking the snail meat delicacy,
Our definite goal is to attract and maintain happy customers involving all the stake holders in production and marketing.
Mission and vision statement
Snail new venture mission is to Meet and exceeding customer’s expectation offering finest quality snail eggs and snail meat in the market. Offering superior personalised services to our esteem valued customers. This will be attained through the production methodology. Where we take very special care to what we feed to our snails and keep good record s and reports.
Snail new venture Ltd never uses any antibiotics or growth stimulating additives in the feed
4. Industry and Market analysis
The market is growing according to research and the growth potential is promising. There are four known commercial Snail farming companies in Britain, rearing snails using extensive method of farming and the growth has been continually increasing, according to research our immediate competitor Aylesbury snail farm has increased production units by over 1000 square feet and the market continue to depend on importation from western Europe to fill the big gap on the market. Snail new venture s will grow and process the production locally following the strict British regulations and standards and this will be an added advantage and enable the company to penetrate the market.(Winter 2013)
According to 2012 report by keynote, the restaurants markets are expected to experience continued steady growth of over 8% between 2012 and 2016 reaching a market value of over £29million.
The snail meat has a high value of nutrients and many people, including the government of the day is stressing on health eating and the trend of the snail meat consumption according to research, is increasing drastically and the four commercial snail producers in Britain are struggling to meet the demand (winter 2013) and even the biggest consumer in Europe, France which consumes 30,000 tonnes of snail meat annually. Although France have about 300 snail farmers who could only sustain 5% of the total consumption and the remaining big deficit has to rely on importation from western Europe. Snail farmers cannot sustain demand for the snail delicacy, statistic show that since 2000 the demand has sky rocketed from 30,000 tonnes annually to750, 000 in 2015, (Milmo2014)
The outcome of our primary research , telephone survey showed that 28 of the restaurant contacted serve the snail delicacy and 10 have never served ,and only 6 out of the 28 restaurant contacted serve locally produced snail delicacy, and most of them serve frozen and a large number of the restaurants indicated that they would prefer locally produced products.
Snail farming in a large scale requires a lot of finances in terms of equipment and resources, snail shells have been found in prehistoric site and this indicate that snail was eaten in prehistoric time. Some people eat snail during lent. Consumption of snails has increased as people are becoming experimenter and are encouraged by cookery programs and magazines, as well as having widely travelled, increase but most of the snails eaten are imported
Regulation impose on business
Business must make sure that food is handled hygienically and safely, staff must be properly trained and fit to work and business must demonstrate to inspector that proper hygiene procedures are in place and record of these procedures. Staff handling food must maintain a high standard of personal cleanliness. And to a certain the staff members are competences by having the obtain certification hygiene.
Food business operations require compliance to certain rules and standards, must register the premises with local authority. (www.food.gov.uk/enforcement/enforcceessential/startinguk)
Business producing certain types of food, this includes eggs meat products must have the premises inspected. The food safety act deal safety. Quality and labelling of food and this is the responsibility of the company to ensure these regulations are followed strictly. (www.food.gov.uk/foodindustry/guidedancenotes/foodguid/fsactguide).
Food safety plan must be kept into place permanently and reviewed whenever the business changes. The general hygiene and safety must be followed making sure no contamination, (www.netregs.gov.uk/netregs/63348.aspx)
Swot analysis
This is the analysis of the strength weakness, opportunities and threats.
Our immediate competitors is a large farm in Aylesbury Oxfordshire rearing snail using extensive method of farming, strength they have enough financial capability to facilitate expansion, weakness the farm is very big and would not be able to offer personalised services., Snail New Venture, strength are good management skills quality products and flexible to meet customers demand whenever is needed swiftly and happily. Weakness, the business is lacking good systems which will be developed as the company grows. Threats entrance in the market by the western European farmers who can produce the product cheaply however we will strive to retain our royal customers and our product having been produced locally will have an upper hand in the market
Snail new venture will continue to train our staff continuously and management will be sent for special courses in Australia and Italy where they have institutes (international snail farming institute) offering advanced levels in snail management so that we can continue gaining competitive advantages over our competitors.
Opportunities the high demand for snail eggs and snail meat
Threats –entrance to British market from the Eastern Europe countries that can be able to operate on minimal production costs
5. Customers value proposition Snail new venture will be offering customer superior benefit at a higher price, delivering on schedule at customer convenience and flexibility to change time and date of delivery at no additional cost and customer friendly return policy. The company will dedicate a lot of resources and time to focus on customer’s needs, offering unique personalized friendly services and delivering highest quality snail products to the market. Our team of experts will make sure the customers understand the production process which includes what the snails are fed on and how they are cared for and the level of cleanliness of the production units. Making sure they understand what they are buying is quality and value for money.
Our products will be of the highest quality in the market. The eggs which are more profitable will be packaged in quality packaging
. Marketing strategies
Snail New venture will hold an open day cookery and fun at the farm in Bletchley Milton Keynes, inviting the target customers, chefs and local traders. Preparing special snail meals which will be at a discounted price and even few days free, this will be a form of campaign to make potential customers aware of the delicacy and the team will stress on the nutritional value of the snail meat and also the medicinal value which all the group will research extensively. These open days will be continuous and well organised full of fun, activities and games. The increase in demand of the snail delicacy locally and internationally is due to people having widely travelled to places like America and Australia, where the snail meat is consumed as the main meal. Many British are becoming aware of the delicacy. The company will make awareness campaign of the way snails are farmed, stress on the quality of the product and locally produced, (products of Great Britain)
Use local newspapers to advertise, local trade journals Hotel magazines, yellow pages and business directory
Establishing a website that will train the local people how to cook and serve the delicacy and the nutritional value.
Local exhibition where the targeted customers go to shop, free cooked samples are offered and this will act as awareness campaign strategy.
Delivery method will be swift and reliable once the order is placed our team will deliver on time depending on location, within one hour at most.
Our Manager Joseph has attended short causes on snail management and this will help the company to create superior products. He has been striving for perfection, quality and also joined entrepreneur degree course in the University of Northampton. This will aid to development of high quality products better than our competitors. Our snails will be fed with high quality feeds which will make our meat of high value and quality.
Flexibility- Snail New venture Ltd being a small business and based locally at the start, will be able to be flexible in meeting the valued customer’s demand. The company will not prioritise maximising yields but rather to understand and meet the customer’s demand and exceed expectation. Taking good care of the customer is the key.
Medicinal and nutritional value - company will continue to research and make the customer aware of the medicinal and nutritional value and also make them aware that the snails are produced locally adhering to British standards and regulations.
The combination of quality, medicinal value, flexibility and locally produce will create a sustainable competitive advantage that will effectively aid to the growth of the snail farming and increase in market demand.
Price
We will not compete on prices but on quality products and services. Our prices will be higher than of our competitors.
The cost of 1 kg of snail eggs will be sold at £2000 compared with the cost in the market of £1600 and snail meat cost per dozen costs £5 but we will sell our product at £8 per dozen.
7. Operation plan Snail new venture will be located at Bletchley Milton Keynes adjacent Land at water Eaton road, this make it easy to transport our products to our esteem valued customers and this act as a competitive edge proximity to the market. Our method of snail rearing will be open door (intensive), whereby the snails are reared in environmentally controlled enclosure and in this system more snail eggs can be gathered easily. This system is expensive at the beginning, equipment’s are needed, water filtering systems to remove water impurities and metals, feeding troughs, sprinklers, thermometer and purging supplementary feeds and purging shed.
We will make sure that our employees are well trained in snail production and supervised to ensure food (snail meat and eggs) are handled with ultimate care, safely and hygienically. All the staff must obtain certification in food hygiene, the course covers food handling cleanliness and prevention measures to prevent contamination of food. ( www.cieh.org/training/level2 foodsafety.html)
The operation areas will be cleaned and disinfected on daily bases to ensure total cleanliness.
The snails will be fed one times a day in the morning afternoon to avoid wastage. Our employees will be meeting with management team every morning to organise the day operation and to hear the feed backs from the marketing team.
Snail new venture will have at least 4 full time staff beginning at the end of the first month and three part time workers in the end of month six who will be responsible with feeding and collecting snail eggs and packaging.
8. Management team and structures
The management team is paramount to the success of the business; they identify the aim of the business, set goals and put into place strategies, objectives and enforcement measures to achieve the success of the business. This team includes managers, business owners and the board of directors (Smith, 2014)
The team for the new venture snail farm will be headed by Joseph M assisted by Joseph W. they are both entrepreneurs pursuing entrepreneurship degree course in the University of Northampton both have good track records and competencies in managing and snail farming. Joseph M have worked in snail farm for over one year and have and Joseph W has a wide experience in restaurant industry he owned an Italian restaurant in London and snail delicacy has been in the menu. The other staffs are Daniel D who has experience in strategies managing and marketing. . Daniel D. has a wide experience in strategies management and a master degree in human resources management. He is one of the team of the experts to ensure we do not compromise on quality whatsoever. Joseph mutonyi and joseph wamithi is the core owner of this farm and are both on entrepreneurship courses in the University of Northampton. Both are persistent and strive to achieve. Our manager who make sure that the team,
Management plan
Joseph riak will be in charge of management and operations make sure that objectives of the company are accomplished successful and all the record is recorded properly.
Making sure all the resources are available and the clients feedback and follow up is done on time and promptly,
Guiding the team making sure they attain the goals of the organisation and making sure the staff are trained and guided in the daily duties.
Joseph has a diploma in management and has a wide experience in management.
Legal Structures
Sole proprietorships is a business which is operated and owned by one person, the owner is responsible for all the liabilities of the business that means that the debt of the company is attached to the assets of the owner. Advantages are It’s simple to form, less restriction in establishment of sole proprietorship and flexibility to responds to business need and disadvantages, lack of continuity and unlimited liability . (Kuratko 2009).
Partnership
* This is a business owned by two or more people who agree to share the assets, Liabilities and profits of a business. There is equal sharing of the profits and losses of the business, characterised by unlimited liabilities and benefit from the skills and knowledge of the partner. Advantages, partner’s shares the risks of doing business. They can have more than one bank statement and share risks of doing business, Disadvantages the partners are personally liable for business debts ( Allen2003)
Partnerships
Public limited company
A limited company these are type of company which are incorporated and they have a legal identity and can own assets in their own right. And ownership is by shares. Advantages owners are not liable for company debts, the shareholder has a limited liabilities.(BBC 2014)
9. Resource * Water and water filtering system to remove metal particles and other impurities * Good soil with adequate drainage where snail can easy make nest to lay eggs * Construct shed and associated equipment’s * Feeding trough had equipment * Irrigation sprinklers * Weather controlled system. * Supplemental feeds and purging formula. * Human resources
10. Financing
Cash flow statement show the projection of the income from other sources and sales and expenses involve in the operation of the business.(Deakins 1999)
The cash flow for first and second year show the company sustain a good cash flow
Snail business cash flow Year 1 Year 2 Year 3 Cash Flow Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Total Income Sales income 4,100 4,300 4,200 5,200 6,000 6,200 6,200 6,400 6,700 6,800 7,000 7,200 70,300 84,360 101,232 Loan 0 Grant 0 Owners Capital 48,000 48,000 Total Inflow 52,100 4,300 4,200 5,200 6,000 6,200 6,200 6,400 6,700 6,800 7,000 7,200 118,300 84,360 101,232 Expenditure Wages & salaries 2,430 3,200 3,300 3,200 3,200 3,100 3,400 3,200 3,100 3,300 3,100 3,200 3,500 3,850 4,235 Staff Travel Expenses 150 326 340 475 420 420 575 450 470 490 490 450 5,056 5,562 6,118 Rent 275 0 0 275 275 275 275 275 275 275 275 275 2,750 3,200 3,520 Rates 250 250 250 250 250 250 250 250 250 250 250 250 3,000 3,300 0 Water rates 450 450 450 450 450 450 450 450 450 450 450 450 5,400 5,940 0 Light and heat 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,640 0 Insurance 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,640 2,904 Repairs and Maintenance 100 0 0 0 100 0 0 0 0 100 0 0 300 330 363 Motor expenses 30 30 30 30 30 30 30 30 30 30 30 30 360 396 436 Telephone 90 90 90 90 90 90 90 90 90 90 90 90 1,080 1,188 1,307 Printing , post, stationery 250 50 50 50 50 50 50 150 50 50 50 50 900 990 1,089 Cleaning 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,980 0 Advertising 200 0 0 200 0 200 0 0 200 0 0 200 1,000 1,100 1,210 Legal and professional fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Training Expenses 0 500 0 0 500 0 0 500 0 0 500 2,000 2,200 2,420 Accountancy fees 0 0 0 0 0 0 0 0 0 0 0 0 0 1,000 1,100 Sundry Start up Expenses 1,500 100 100 100 100 100 100 100 100 100 100 2,500 0 0 Equipment/Furniture 1,300 0 0 0 0 0 0 0 0 0 0 0 1,300 0 0 Loan repayments 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Bank Charges 30 30 30 30 30 30 30 30 30 30 30 30 360 450 495 Total Outflow 7,605 5,076 5,690 5,700 5,545 5,945 5,800 5,575 6,095 5,715 5,415 6,175 70,336 36,766 40,442 Balance b/f 0 44,495 43,719 42,229 41,729 42,184 42,439 42,839 43,664 44,269 45,354 46,939 0 Net inflow/(outflow) 44,495 -776 -1,490 -500 455 255 400 825 605 1,085 1,585 1,025 47,964 47,594 60,790 Balance c/f 44,495 43,719 42,229 41,729 42,184 42,439 42,839 43,664 44,269 45,354 46,939 47,964 47,964 95,558 156,348
11. Financial projection
Forecast profit and loss account
New Venture snail 1st year 2nd year 3rd year Sales £ 1 6,000,00 28,000 55,000Less direct costs Materials £ 2,000.00 4,500.00 6,500Feeds £ 3 670.00 7,400.00 1,3700Others £ 1,200.00 560 1,200 Total direct costs Gross profit/ contribution £ 9,130.00 15,000.00 33,600 Other costsWages and salaries £ 7,360.00 7,860.00 8,500Heat and lighting £ 510.00 510.00 1,200Postage £ 130.00 240.00 240Advertisement £ 1,200.00 1,300.00 1,300Insurance £ 1 400.00 1,400.00 1,400Repairs £ 1102.00 1,300.00 1,500Net profit/loss (2372.00) 2,490.00 19,460 Housing and irrigation material 9,000 Legal 700 Equipment and transport 2,900 Stationeries 400 Start-up expenses 13,000 Cash balance in the bank 28,000 Star up inventory 13,000 long term assets 7000 Total assets 74,000
Funding investment Joseph M 30,000 Joseph W 18,000 Bank loan 26,000 Total Investment 74,000
Cash flow statement show the projection of the income from other sources and sales and expenses involve in the operation of the business.(Deakins 1999)
12. Risk and strategic options
The success of the business will depend on the ability to mitigate and manage risks. Business plan has a section that highlight them .Burn (2014)
* Food contamination * Change in price * Accident in place of work * Market becoming saturated * Cash flow problems * Change in government policies. * Natural disasters * Quality control * Fires and accidents * competitors
(b)Risk mitigation strategies
i) Accidents fires and damages, the business and the employees will be insured, the insurance is a mandatory requirement insure the business and our employees ii) Risk of the competitor taking our business, continue Offer quality personalised services and retaining royal customers ii) Risk of contamination .l Observing total cleanliness at all-times and staff training, the pasture area will be restricted some of the risk like exchange rate are uncontrollable by an individual company and this call for analysing the environment continually and be prepared at all time.
13. Key Milestones
The New venture snail farming is still in the process of registration with the environmental health department of Milton Keynes (www.food.gov.uk/enforcement/enforceessential/startup)
The required licence has been requested and the council health inspector visited the premises to make sure that the company is component enough to start a snail farming which has so far showed a positive signs. ( www.food.gov.uk/enforcement/enforceessential/youra
References
1. The Daily mail, October 2013. Site .www.dailymail.co.uk/femail/article-2450954/Aylesbury-escargot-snail-farm-rise-Britain-snail-meat-eggs-latest-food-trend.html.
2. http://uk.reuters.com/article/2013/07/02/france-snails-idukl5nof7134201130702.
3. Key note report,( 2012)., cited (www.keynote.co.uk/market-intelligence/view/product/10589)
4, Deakins, D. (1999).Business plan: Design and implementation, Cash flow Statement, p263
.5. Kuratko, F, D. (2009) Introduction to entrepreneurship, 8th edition; Legal challenges in entrepreneurship. p174
6. Allen, R. K, (2003) Launching New Ventures, an entrepreneurial approach, 3rd Edition, the business plan, p257.
7 winters, K. (2013), Mail on line .Snail farms on the rise in Britain, updated, 9th October 2013, cite dailymail.com
8. Wickham, A. Phillip. (2006); Strategic Entrepreneurship, 4th edition, business plan: an essential tool. Pp374.
9 Burn, P. (2014) new venture Creation, Aflame for entrepreneurial start- ups; Risk critical success factor strategic option, pp233.
10 Milmö, C.( 2015) Independence News . Snails?. Farmers just can’t keep up with demand from British diners. 13/01/2015 cited at independent .co.uk
11 Mutonyi, J. (2014), snail farming feasibility study.
12. BBC . 2014, Bitesize, business structures, cited bbc.co.uk
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